Review of ALAS sleepwear by Freya Bennett // Photographs by Saskia Wilson
If you’re anything like me, you spend half of your life in pyjamas. The thing is though, my pyjamas used to be old t-shirts and leggings and there is nothing wrong with that per se (all hail old work uniforms! My purple “Melbourne Festival 2013” tee got me through some good/bad/slovenly times) but after wearing for a year with minimal washing, and maximum wearing, you just don’t feel like a fancy bed queen anymore.
Enter ALAS pyjamas. I first stumbled across ALAS as they were running a crowdfunding campaign just after I completed my first campaign and I had caught the pledging bug. I saw their product (beautiful and ethical pyjamas) and clicked PLEDGE without even LOOKING at my bank account (it was worth it).
A few months later, my stunning pyjamas arrived and I can tell you, I didn’t even want to take them out of their box because they were just too beautiful. Once I did unfold them (and after a few attempts to perfectly fold them back into their tiny drawer from which they came) I wore them. non. stop.
I often find that with store bought pyjamas – even from fancy/expensive stores the likes of which rhyme with Schmeter Schmalexander –the material is cheap, thin and lasts only a few months of washes. This is not the case with ALAS! The thickness of their pyjamas was the first thing I noticed. It’s like the ultra lush three ply toilet paper, that once you indulge in, you never want to go back to the cheap stuff. It’s like the aloe vera infused tissues you get when you’re sick that you never want to stop using even though you know tissues are a luxury and toilet paper will do just fine. I guess what I am trying to say is, they use high quality organic cotton and DAMN you can feel that quality.
Not only is the quality of the material a gift to your body and soul but the ethics they live by will help you sleep well at night too. ALAS pyjamas are made in India from seed to cloth under fairtrade standards so you know they care about people as well as creating beautiful and comfortable pyjamas.
In the four years I have been an ALAS convert, I haven’t worn anything else to bed and I’ve only needed two pairs (winter and summer). The pyjamas themselves last so well that my lazy haphazard way of chucking them in the wash (though I encourage less lazy people to read the actual care instructions) hasn’t seemed to affect them in the slightest and they remain as beautiful and sturdy and comfy as the day I received them.
So, how can you get these amazing pyjamas? Head over to their website and peruse their large collection which now consists of sleepwear, activewear, daywear and even menswear! I promise you won’t be disappointed.