FAIRTRADE FEMMES: Lonely Lingerie Review

Writing by Freya Bennett

Recently, I wrote an article about not wearing underwire anymore. I was done. I had been told for too long that I must wear underwire to support my big boobs and I had had it with following the rules! Especially when I felt so uncomfortable all of the time. And while I am happy with my choice to go wire free, I have since discovered Lonely Lingerie.

When I found out they were a New Zealand based brand, I knew they were going to be good. SO much good stuff comes out of New Zealand. Lorde, Flight of the Conchords, kiwi fruit, need I go on?

Scrolling through their Instagram is like watching a love story featuring women from all over the world, in fact Lonely Designer Helene Morris created Lonely Lingerie with this exact thought in mind. She is quoted on the website saying that Lonely Lingerie is “For women who wear lingerie as a love letter to themselves.”

The beautiful photos on their Instagram is what inspired me to reach out to Lonely and you should check them out too. The photos are part of an ongoing series called ‘the lonely girl project’ promoting positive body image–showcasing women from all different walks of life wearing their Lonely Lingerie their way.

I was lucky enough to be sent the absolutely beautiful gigi bra set. Black, because I am from Melbourne but with the cutest polka dot pattern throughout. As a woman whose boobs are closer to the middle of the alphabet, I’m always wary of cute bras as often, they provide no support or just don’t quite fit right. But this bra was absolutely perfect. I ordered the 10G and although it is underwire and I usually find this to be uncomfortable for me, I barely noticed it and felt supported but not constricted. This is underwire done right!

The high waisted bottoms are the most flattering underwear I have ever worn. They are so comfy you wouldn’t think they would look so darn gorgeous but they do. I got the size ten which is my regular size and it fit like a glove so suffice to say, Lonely is true to size. I am so glad high waisted underwear is being done so well and not just in the form of granny undies. It suits my shape perfectly and I don’t think I will ever want to wear hipster undies again.

The thing I continue to be surprised about is the comfort, support and style of Lonely Lingerie. I have never been into overly ‘sexy’ lingerie but this felt like the perfect combination of cute, stylish, comfy and a little bit sexy. It felt very ‘me’. I don’t know how you combine comfort and sexiness but they’ve done it.

I also love the sense of community around Lonely Lingerie. And I feel like this is one of the lovely corners of Instagram. I’ve always felt left out of cute underwear clubs. Growing up and seeing ads in Dolly or Girlfriend for the cute bra and knickers sets I was meant to get just made me feel depressed and like my body was wrong. It’s taken this long, but at 31, I feel part of a club. Or even more accurately, part of a movement where no one is excluded. Go check out Lonely Lingerie. You won’t be disappointed.


Freya Bennett

Freya Bennett is the Co-Founder and Director of Ramona Magazine. She is a writer and illustrator from Melbourne, Australia who loves dreary grey days, libraries and coffee.
With a passion for grassroots activism and creative community, Freya began Ramona Magazine as an alternative to boring, image-obsessed media. Ramona Magazine is founded upon Freya’s core values of creative expression, equality, kindness and a little bit of feminist rage. You can follow her @thecinnamonsociety

Leave a Reply

Your email address will not be published. Required fields are marked *