LET’S TALK ABOUT SEX BABY: Interview With ‘What’s In Your Box?’

Review and Interview by Freya Bennett

A few months ago, I was contacted by the lovely Christine Long of What’s In Your Box? to sample one of their body and female pleasure boxes! You heard me correctly, a monthly subscription box full of goodies just for your body and your pleasure! We truly are living in a divine time!

I was sent the July box and as it’s summer in the northern hemisphere, it was a lot of goodies for summer but let me tell you, they didn’t go to waste over here despite the cold climate. Each box is filled with carefully curated products for your body and your pleasure so there’s no need to research the thousands of products out there, Christine and her team have done this for you! With a focus on empowerment, I trust these babes to be constantly researching the topic of female pleasure and find the best products possible.

Describing themselves as on a mission to start a conversation about women’s sexual health they encourage women everywhere to do the same. We need to eliminate shame surrounding female pleasure and the only way to do this is with open and inclusive dialogue.

I wanted to know more, so I sent Christine a few questions:

Tell us a bit about why you started WIYB:

I was inspired to start WIYB after my own personal run-in with STIs, which left me feeling a lot of shame around my body and sexuality. As a young woman in her 20s wanting to explore sex, I felt there was a lack of empowering brands and resources I could turn to that would help me take charge of my sexual health. I also took notice of the very prevalent orgasm gap between heterosexual men and women, and wanted to do something to change it. I found there was still a lot of stigma surrounding female pleasure and women weren’t feeling confident asking for what they want in bed, or saying no when something doesn’t feel right. Luckily, there are an array of female-focused products that exist on the market to help women achieve the sex life they desire and deserve, which is why I wanted to create a convenient and comfortable new means for women to get in touch with their sexuality–mind, body, and spirit.

What do you wish you knew when you were a teenager?

I wish I knew that sex does not begin with a man’s boner and end with his orgasm. When I was in high school, I didn’t pay any mind to my own personal pleasure. My experiences were shaped by the male gaze, because that’s all society and pop culture taught me. With no comprehensive and inclusive sex education, I lacked an understanding of my body, my sexuality, my preferences, and consent. Many teenagers are going through puberty, dealing with new hormones and impulses, and the sad reality is nobody is talking to them about these changes. Luckily, there are resources like WIYB that are normalizing the conversation around sexuality so that everybody is free to explore their bodies and revel in experiences free of stereotypes, stigma, and shame.

What has been your favourite product from WIYB:

Oh gosh! There are too many to choose just one. I feel lucky that I get to work with so many other fempreneurs who make amazing body products that I introduce WIYB subscribers to. I will say, though, that female pleasure and hygiene still tend to be taboo, which is why WIYB aims to undermine the ‘hush hush’ nature of these types of products by including them in our monthly box. From sex toys and lubricants, to pH balancing remedies and seasonal solutions, empowering feminine accessories and self-care essentials, WIYB delivers vagina-friendly items in a fun, informative way!

Where do you hope to be in five years?

I want to continue empowering myself and the WIYB community in our journeys of self-love, exploration and discovery. I also want to continue supporting other small businesses and female-founded companies. If you believe in something someone is doing, support them in a tangible way, i.e., offering expertise over coffee, purchasing their product or service just once to say that you did, lending an ear when they need to vent, a shoulder when they need to cry, liking their stuff on social (yes, I said it), collaborating and working together; and lastly, not making anyone feel dumb for a moment about their idea. I know what it’s like to feel vulnerable and put everything on the line to take a chance on something you believe in, and I couldn’t have done it without the support of so many others. I’m excited to continue revolutionizing the sex tech industry along with other leaders in the space!


Freya Bennett

Freya Bennett is the Co-Founder and Director of Ramona Magazine. She is a writer and illustrator from Melbourne, Australia who loves dreary grey days, libraries and coffee.
With a passion for grassroots activism and creative community, Freya began Ramona Magazine as an alternative to boring, image-obsessed media. Ramona Magazine is founded upon Freya’s core values of creative expression, equality, kindness and a little bit of feminist rage. You can follow her @thecinnamonsociety

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