Ilirjana Alushaj has been at the forefront of cultural storytelling for over a decade. With the upcoming release of The Pop Manifesto’s first print annual, Ilirjana reflects on her creative journey, the subcultures that shaped her, and why print still matters in a digital-first world.
Let’s start from the beginning—what inspired you to launch The Pop Manifesto? Was there a specific moment when you knew you wanted to tell stories differently?
I launched The Pop Manifesto because I saw a gap in the current media landscape. Access to meaningful and inspiring conversations has become increasingly limited, and I wanted to create a platform that offers long-form interviews designed to inspire. My hope is that these stories encourage deeper connections and help shape a more thoughtful, engaging dialogue in the world.
How would you describe your creative process? Do you see creativity as a daily practice or ritual?
I get inspiration from conversations, reading, and learning. It’s something I embrace daily, as I constantly seek fresh ideas and perspectives that fuel my motivation to work and move forward. The most exciting part for me is discovering something new, as it often opens the door to new directions and possibilities in my work.
Music, fashion, and writing all seem to intersect in your work. How do these disciplines inform your creative vision?
These are probably the three things that first sparked my creativity as a teenager and showed me that I could create something of my own. For me, they all intersect and influence each other. When I’m feeling uninspired, I turn to music, read an interesting cultural article, or explore unique fashion brands to re-energise my creativity.
You’ve mentioned in the past that subcultures and DIY communities played a big role in shaping your aesthetic. Can you tell us more about that influence?
Music was my first love, and through the diverse music scenes I’ve been involved in, I’ve had the chance to meet so many incredible people. Being part of these subcultures has been an amazing way to explore who I am and how I want to be perceived. It’s a unique form of connection, especially when you feel out of sync with those around you. This underlying theme of self-discovery and authenticity hopefully shows up in everything I do. I hope that anyone engaging with The Pop Manifesto feels inspired by the conversations to embrace their ability to pursue their own path.
How do you think these underground influences are shaping mainstream narratives today? Why is it important to keep telling these stories?
I believe we’re currently at the tail end of a cycle of short-lived trends, which are often mistaken for true movements. However, I also sense that we’re on the cusp of a new era, where underground and niche influences will gain momentum and naturally make their way into the mainstream. People want connections with communities, and this shift will offer an authentic way to build those bonds.
Building your own platform from the ground up is no small feat. What were some of the biggest challenges you faced while creating The Pop Manifesto?
Time and funding are key factors. However the biggest challenge is staying motivated when the workload feels overwhelming. Often, you start with one task, only to discover it leads to five more things you hadn’t anticipated. It’s an ongoing learning process, and the key is to embrace that uncertainty and keep pushing forward.
You’ve chosen to take The Pop Manifesto into print at a time when digital dominates. What motivated that decision?
I’m all in for digital. With my background in digital media, it’s natural that the publication focuses on digital content. However, I also view print as something unique—something tangible. There’s a special quality to having something in your hands, something you can hold, read, and take home. Print offers a physical connection that is different from the immediacy of web. I believe there’s room for both, as long as each medium brings something distinct to the table.
What can readers expect from the first print edition? Are there any features or collaborations you’re particularly excited about?
I hope that readers find something truly unique and inspiring in the conversations featured in this publication. Each individual I curated was carefully selected for their interesting creative process, distinctive art, or for something that stood out to me as special. I personally conducted all the interviews and have gained valuable insights from every person I spoke with.
In an industry that often glorifies hustle culture, how do you maintain balance and avoid burnout?
I’m not a fan of the constant hustle mentality. I believe in the importance of balance. I work hard, but I also recognise the need to give myself space to rest, connect with friends and family, and recharge creatively. Stress rarely leads to positive outcomes. That being said, I do perform better with a deadline—it keeps me focused and driven. I make sure to accomplish what I need to in a healthy way, or at least I strive to.
Finally, what do you hope readers take away from The Pop Manifesto—both the digital platform and the new print edition?
I hope the conversations encourage interest and inspiration, while also providing a fun experience and vibrant community to connect with.
You can follow Ilirjana and The Pop Manifesto on Instagram
