Interview of Philippa Coules by Freya Bennett
Philippa Coules is a British illustrator whose vibrant and joyful work captures the charm of everyday life—fashion, food, people, and playful moments—through bold colour and cosy textures. Based in Oxfordshire, she creates most of her art digitally, drawing inspiration from retro design, nature, and the world around her (often with her daughter by her side). I chatted to her about her process, inspiration and environment. 
Let’s start at the beginning—how did you first get into illustration and design, and what drew you to this creative path?
I’ve always found drawing such a joy and more importantly, a way to connect with myself and switch off from the world. I have early memories of sketching fashion models in big dresses and fun outfits, just for the love of it. My uncle is a Graphic Designer, so growing up, I knew there would be a career path within that area. After studying an art foundation at college, I then went on to study Graphic Communication at a university in Bath. The course was perfect for me as it was a complete split of graphic design and illustration, so I could experiment with both, the city is also so beautiful!
Your work bursts with colour and personality—how do you begin translating something as everyday as food or fashion into such joyful illustrations?
Thank you! I’m pretty obsessed with both, so I naturally gravitate towards them in my work. I usually start with something that’s caught my eye like an outfit, an object, or a feeling and let the idea build from there. Colour, texture, and composition play a big part in how I bring it to life. I love using colour to exaggerate mood or energy, even in the most ordinary things. There’s something really fun about turning everyday moments into something a bit dreamy and fun!
You’ve worked with a diverse range of clients, from Urban Outfitters to Chronicle Books. How do you balance maintaining your personal style while adapting to different brand identities?
Most of the time, clients are really respectful of my style and don’t ask for too many changes, which is lovely. If there are tweaks, it’s usually a collaborative conversation. I’ve learned it’s important to take on work that feels like the right fit and to be clear about expectations from the start. That clarity really helps keep things aligned and enjoyable.
You mention drawing inspiration from people and lifestyle—are there any particular moments or encounters that have sparked a favourite piece of yours?
Always! Whenever I go into London, I come back full of ideas, people-watching on the tube or spotting someone stylish in a coffee shop is such a great source of inspiration. I recently visited a friend in Frome and went to their famous market, that trip sparked the idea for one of my favourite market scene illustrations.
What’s your process like from sketch to final piece? Do you work mostly digitally, or do you still reach for a sketchbook first?
I tend to work fully on my iPad using Procreate so it’s basically become my sketchbook now! I usually start with a super rough sketch and build it up gradually with layers until I’m happy, then move into colour. That said, I do miss using traditional materials sometimes, so I’ve been dabbling in painting again lately. It always feels good for the soul!
You’re based in Oxfordshire—does your environment influence your work? How does place shape your creativity?
I think so. I live in a small town, and being surrounded by countryside slows me down in a good way as it gives me space to notice small details and moments, like spending time with my daughter. That slower pace really feeds into the kind of work I make. I’m also close enough to London to dip into galleries or exhibitions when I need a burst of energy or inspiration though which is so handy!
If you weren’t an illustrator and designer, what other creative path do you think you might have explored—and why?
I’d definitely want to stay within the creative realm, so interior design would be amazing! It’s another thing which inspires my work actually.
What advice would you give to emerging illustrators who want to develop a distinct voice while building a freelance career?
Be kind to yourself as it takes time. Enjoy the process, experiment, and try not to overthink it too much at the start. Your illustrations should feel like an extension of you in some way. Look at the work you’re naturally drawn to as that often reveals what you want to explore in your own voice.
